Verbal intelligence is dropping. I assume it has something to do with the Twilight books and movies.
It’s no secret that photos and videos consistently outperform plain text on the Internet, but recent SAT scores suggest that what happens on the Internet does not stay on the Internet. In 2014, students posted record low reading scores on the SAT indicating that the TL;DR struggle is as real offline as it is online.
So what do deteriorating attention spans mean for marketers, both online and offline? Thankfully, there’s an infographic for that, and it doesn’t involve glittery vampires.
This post also appears on Word of Mouse.