Today is May 4th, also known as Star Wars Day to geeks, nerds, and sic-fi fans alike.
So what does this have to do with marketing and advertising?
Absolutely nothing as long as you consider the first in a series of new chapters in arguably the most beloved entertainment franchise of all time to be nothing.
But seriously, though; it’s Star Wars. And if you feel nothing in your heart when Han says, “Chewie, we’re home,” then I’m not sure we can be friends.
Happy Star Wars Day, y’all.
This post also appears on Word of Mouse.