Heineken’s latest stunt, a promotional effort tied to its Legends campaign, takes place at JFK airport. Presumably, unsuspecting airport patrons are asked to drop everything and fly to a destination chosen at random by their Departure Roulette board.
It’s curious that all the people who said yes have their passports conspicuously displayed on their person. Maybe that was a prerequisite for participation. Regardless, it’s a cool idea and I’m jealous that I didn’t get to push the button. I’m always down for an adventure.