This isn’t the first or the best Pinterest infographic I’ve seen, but it does contain some noteworthy statistics. With more referral traffic than Google+, LinkedIn & YouTube combined, Pinterest is emerging as a social platform retailers would be wise to take note of. Apparel retailer traffic from Pinterest rose 289% from July–December 2011.
Check out these and other interesting statistics in this infographic.
What information consumes is rather obvious. It consumes the attenton of its recipients. Hence, a wealth of information creates a poverty of attention. – Herbert Simon, 1978 Nobel Prize Winner in Economics
The clip above, from the IFC television show Portlandia, lampoons a scenario that (at least in my world) is becoming all too real. If everyone and everything is a content producer now (and they are—just look at your Facebook and Twitter timelines and you’ll see video games and streaming music services making updates on your behalf), then the coming Information Apocalypse is being ushered in with open arms.
How then can one take shelter from (and make sense of) the daily barrage on our attention spans? Well, beyond learning to say “no” every now and then, LifeHacker gives us these five steps for boosting your reading comprehension.
My favorite piece of advice: Stop following people and reading things only because you feel like you should rather than you want to. [paraphrased] Now if you’ll excuse me, I’ve got some social media and RSS Spring cleaning to do.
A recent FastCompany article suggests Why Your Car Is The Next Advertising Battleground. I wish this meant we could finally get rid of billboards, but sadly we marketers seem to have no concept of trading an older, less effective advertising channel for a newer, more effective one. We seem to know only how to interject more advertising into more places, thereby increasing the volume of communication noise and simultaneously decreasing the likelihood that anyone will actually respond to any given message.
The same thing happens when my rather larger family gets together under one roof. One group watches TV in the den, while another group talks nearby in the kitchen. As the conversation in the kitchen gets louder, the volume of the TV in the next room increases. As the volume on the TV increases, the volume of the conversation in the kitchen increases again. And ’round and ’round we go.
I guess marketers, then, aren’t all that different from regular folks. Rather than eliminating some of the sources of the noise, people naturally seem to look for ways to pump up the volume. In both cases, we end up with the radio playing, the TV blaring, and all of us shouting to hear each other over it all.
What information consumes is rather obvious. It consumes the attention of its recipients. Hence, a wealth of information creates a poverty of attention.
– Herbert Simon, 1978 Nobel Prize Winner in Economics
Well said. And at the dawning of the Age of Information Overload, it might even be prophetic.
Black Friday will soon be upon us and if you’re one of the millions of folks who participate in the lunacy tradition that Black Friday shopping has become, you might want to check out Foursquare’s #BlackFriday Survival Guide. It contains a number of tips and tricks for finding friends, food, and Foursquare Specials amidst the chaos and confusion euphoria of mass commerce.
Oh yeah, and did I mention there’s an infographic? (FTW!)
[This post also appears on the bfg blog.]
How has social media and technology changed the way TV news is gathered and reported over the last few years?
This was among the questions I posed to Tuquyen Mach, the nightside reporter for WSAV News in Savannah, GA. During the course of our conversation, Tuquyen shared her thoughts on the rise of citizen journalism, the challenges faced by journalists acting as community managers, and reveals the one social network she couldn’t live without.
[This post also appears on the bfg blog.]
In my last post, I posed the following questions concerning instant personalization: How much sharing is too much sharing? [W]hat is the real price of admission for such a level of customization and convenience?
Could it be that, as Ben Kunz put it, “The problem with personalization is not what it lets in, but what it keeps out”?