When BFG Communications went looking for a new member of its content team, they took an unconventional approach: no resumes. They tweeted about the open position and included a link to the following instructions for applying:
Introduce yourself to us, be social and most importantly be creative in your response. We’re not looking for a generic cover letter. Show us what you can do. Go to Twitter, tweet your application to @BFGCom. Feel free to include links to your blog, a video, etc.
My goal was simple: stick to 140 characters (i.e. only one tweet) and do something funny/cool enough that you’d want to share it around the office.
I Photoshopped myself onto the cover of Wired, complete with made-up article headlines that hinted at my personality, sense of humor, and thoughts on social media. Also included was a link to my blog where I’d been writing for several years about marketing, advertising, and social media—a portfolio of opinion, if you will.
BFG would go on to win a PROMO Magazine Award for New Media Promotion for its Tweet for a Job campaign.